“We have discovered that Saul Zaentz Company, amongst countless other trademark filings, is attempting to trademark the word ‘Shire’. We don’t know why. We don’t understand why. But to us it indicates a greed in trying to buy up anything to do with Tolkien’s work, ahead of the fans, and ahead of the Tolkien family.”What you can do?
The first and most important thing you can do is spread the word. Tell your friends, tell your family, tell that strange guy at the bus stop…..but above all, spread the word. Tweet it, post it to Facebook, up-vote on Reddit, blog it, email it – however works best for you, spread the word of why its so important to Save the Shire.